Sample Case: Internet is a medium of growing importance for educational institutions. First in facilitating parents' and students' orientation for choosing the right school for their kids or ambitions (future clients). Second and even more importantly Internet has also become the medium expected by both staff members, students and parents (current clients) for communication about policy, events, news and educational progress...
Many schools are facing continuous budget cuts. They're forced to do more with less staff. More because the world, especially the close community around the school expects reliable realtime updates on what's going on. Even more pressure on the part-time content managers whose real responsibility and focus is in the class-room and in management in the same time. Since education is core business, website management is one of the first things to drop off priority lists. The result: un-managed and merely old content and low web-site usage in the community.
In education centers, printed media consume a lot of staff-time in preparation (content production, lay-out and distribution), while the main channel of distribution is the teacher dispensing the paperwork among pupils in the classroom. The downsides: a lot of work by school-staff / teachers, a lot of trees sacrificed for all the paper (imagine one or two sheets per week per pupil in a community of 20 schools with 15 classes and 20 pupils per class on average to lead to a paper consumption of 960 500-sheet-packages of paper) and a lot of communication trouble caused by kids loosing the paperwork on their way home.
With an ineffective website and a costly and not so reliable paper-based communication, the level of participation among management, staff, teachers and parents is limited.