Consumer finance services is the arena of unmatched competition. Maximizing trust and intimacy and continuously raising the bar on self-service is vital to conversion and characterize survivor brands among Insurance companies and Banks.
Big budgets are spent bringing target customers to your branded web-sites. Building trust and intimacy is a matter of engagement. Bringing your targets to engage with your brand requires a an ultimate visiting experience. Key to such experience is to know your target customer, and provide a relevant mix of information and meaningful calculators that playfully engage them into calculating their situations. While playing, people become aware of their needs and the fact that your brand is helping them so. This is the basis for conversion and building a concept, a site and calculators deserve as much attention as buying the visits!
Finance portals provide vital access for customers to administrative services. Changer defines the concept of a web portal as a 'single point of access' to self-service applications served from a variety of back-ends. Such mash-up web-portals leverage former investments made in building self-service applications.A very common example of a mash-up portal is iGoogle. Applying the rich portal mash-up technology enables your organization to quickly mix existing applications into a completely new and superior user experience.
Changer built calculators and forms are personal, intelligent applications that are aware of the users' context, easy to use, more interactive, faster to complete. They're playful and more engaging. Every form can be personalized - that means personal data such as your customer ID, name, email address is automatically pre-filled saving the end user time. We build rich forms solutions for advanced straight through processing using our work-flow engine to integrate your online forms with your internal business processes.
Your brand represents a social community of customers, co-employees, prospects, investors, students or else, did you realize? Changer uses Web 2.0 (and 3.0) community tools to mirror your physical organization structure in an online social community, built up from sub-communities and groups. Sub-communities and groups is where the relevance and meaning is. Online communities have proven to be very powerful platforms for cross-organization collaboration and messaging of both formal and informal posts. Moreover, users create very relevant content in discussions hosted in online communities. As such online communities reduce expensive service-desk calls by facilitating problem resolution through 'user-helps-user' groups. Online communities also increase the effectiveness of internal communication while reducing costs of mis-communication, printed media and meetings.